Increased use of online marketing and social media techniques give businesses a chance to go live with customers. For this reason, brands are struggling to catch reputation marketing practice. This interaction has a disadvantage customers are allowed to publish their reviews, comments, and complaints that can affect your brand negatively.
Reputation marketing takes its role from this end. Reputation marketing tools enable you to monitor, track, analyze, and engage in online activity to provide the power to respond to complaints raised by customers. You can use this chance to turn off damaging feedback in a positive response.
For you to manage your online reputation and engage your clients in every strategy, you must have the best tools for this purpose. According to research, the following are the top tools to take care of your brand.
- Consumer Matters
Consumer Affairs tools offer companies the most advanced and diverse features to make a robust reputation and generate more profit with over a million reviews and 5,000 brands. The advocacy group for consumers offers unpaid business plans and accreditation programs for a powerful software development platform. Brands get a broad range of resources to convert customer’s engagement to profit.
- Bazaar Voice
This tool is best for companies with bigger budgets. It was created to extend the voice of customers to natural search, offline channels, and shopping portals. Customers have a choice to leave ratings, reviews, answers, questions, and other client-oriented content. These data is then shared across all Internet and social medial platforms.
- Better Business Bureau
In 1992, Better business Bureau was founded as a consumer review elder for the statesman. This group serves as a go-between to solve brands and consumer disputes. The BBB website as one of the most trusted and popular available resource for consumers with over four million companies. Because of its convenient price, BBB offers a broad range of networking opportunities for brands and corporations.
- Trust Pilot
TrustPilot allows clients to leave consumer reviews on the stated websites. It offers paid and unpaid brand listings. Over 13 million reviews are listed for more than 100,000 companies on their current site. A basic analytics assortment and navigation tool makes it your choice.