Eli Gershkovitch Is A Brewery Pub Pioneer

Craft beers are the most popular alcoholic beverage in Canada. Crafts beers have unique flavors, and some types are only available at particular locations.

Eli Gershkovitch beer

Notable Craft Breweries In Canada

 

Church-Key Brewing – Ontario

An old Methodist Church, environmentally-friendly.

 

Garrison Brewery – Nova Scotia

The first brewery in Nova Scotia to serve craft beers.

 

McAuslan Brewing – Quebec

The first craft brewery to provide their beer in a bottle.

 

Meander River Farm & Brewery – Nova Scotia

The first cottage brewery in Nova Scotia.

 

Paddock Wood Brewing Co. – Saskatchewan

First craft beer brewery in Saskatchewan.

 

Quidi Vidi Brewing Co. – Newfoundland

Brews their beer with water from icebergs.

 

Rebellion Brewing – Saskatchewan

They host beer competitions, tasting events, and tours. Feature recipes from home-brewers on their menu.

 

Spinnakers – B.C.

The first craft brewery to serve food from their farm. They offer beer and chocolate pairings.

 

 

Popular Craft Beers In Canada

 

Blueberry Cream Ale

Blueberry-flavored.

 

Fighting Irish Red

Hints of toast and strawberry jam.

 

Holy Smoke Scotch Ale

Very dark with smoke-flavour.

 

Nutcracker Porter

Hints of cinnamon, chocolate, nuts, and molasses.

 

Paranormal

Pumpkin-flavoured.

 

Red Racer (IPA)

Grapefruit, mango, passion fruit and caramel.

 

St-Ambroise Oatmeal Stout

Chocolate and espresso flavors.

 

Weissbier

Banana, lemon, clove, and, vanilla flavors.

 

Eli Gershkovitch is the CEO of Steamworks group of craft breweries. He opened his first full-scale brewery in 2013. He believes that a company must grow to meet demand or the demand will shrink to meet what’s available. Brewers of craft beers view Eli Gershkovitch as a pioneer of brewery pubs. He opened Steamworks Brew Pub when pubs weren’t mainstream. Steamworks beers are available around the world.

 

Eli Gershkovitch has a pilot’s license, owns two planes, and has a classic car collection (WingsJournal). He lives his life the same way he runs his expanding beer empire. His business is always growing and he’s always in control. Eli Gershkovitch was once a lawyer, which helps him distribute globally while retaining control over production and distribution. His advice to brewers is to focus on the local people near the brewery.

More about Eli Gershkovitch on Twitter | About.Me

Why Sweetgreen Will Stand The Test Of Time

Building For The Long Run

Nathaniel Ru has a distinct approach to business. He believes you should always build a business with the goal of making sure that business will last longer than you. The first company he created, Sweetgreen, reflects this thoroughly. When he and his college buddies decided they wanted to enter the world of business they didn’t simply enter with the ambition of making some money. They had a mission in mind and they wanted to carry it out.

 

 

Starting With A Goal

The mission of Sweetgreen is to change the way we think of fast food. Currently, fast food is thought of as a sort of vice or something of a social ill. Fast food doesn’t need to neglect our health and Sweetgreen is proof of that. The menu of Sweetgreen is composed entirely out of healthful salads and the various vegetables used to make those salads. Ru wants to offer customers something they haven’t seen before. Sweetgreen is a Millennial restaurant at its core, and the little details like this reflect that in important and creative ways.

 

 

The Millennial Touch

The Millennial generation has certain expectations of the restaurants they eat at. They want their restaurants to keep up with the latest trends in technology and the way technology changes the culture around us. One example of the way Sweetgreen reflects this is the Sweetgreen mobile app. Whenever anyone wants to order food from Sweetgreen, they can do so through the app and simply pick it up from a specified location. The Sweetgreen app is so popular that more than 30% of all orders are made through the app. Touches like this are what will keep Sweetgreen afloat in the years to come.

 

 

The American Dream Fulfilled

Nathaniel Ru’s story reads like a typical story of the American Dream. The child of immigrants studies hard at one of the most prestigious universities in America, and when he graduates he decides he wants to pen up his own business. He sees a serious problem in our country and he wants to solve it. This is where he comes up with the idea of Sweetgreen. His ambitions as an entrepreneur go well beyond creating the most money he can for himself. Ru has a specific goal he wants to complete and he is willing to do everything he can to change the way we think of fast food.

 

How Three Graduates Revolved Sweetgreen to a $95 Million VC Dear

A while ago three graduates; Jonathan Neman, Nathaniel Ru and Nicolas Jammet sat wondering what to do next after they had graduated. Little did they know that some eight years later they would be the owners of one of the sexiest startups in America. The current healthy and hip farm-to-table salad chain dubbed Sweetgreen begun with just a shop back in 2007 in Georgetown. The startup got funding from 40 relatives and friends. At the moment the chain has grown to 31 shops countrywide and still targets to expand further to hit 40 by the time the year ends. The business has also successfully fulfilled three rounds of venture capital funding that has hit $95 million. Peter Elliot, Bloomberg’s reserve interviewed Jammet, a co-founder and co-CEO using video from the Sweetgreen office in Washington.

 

 

The narrative about how the company started is delicious as the three young men were looking for some better food off-campus when the idea hit them and they worked towards achieving it. The three are also the children of parent entrepreneurs and hence the issue of where they would work after campus did not appeal to them at all. All of them did not want to get employed and this desire to build their own business and offer better food options around Georgetown helped them succeed. Jimmet also attributed their success to their discipline and their employee structure which is almost paternal and hip. The company has also thrived due to their goal which is selling a bunch of values that are aimed at doing everything in the right way, a brand, lifestyle and a vision.

 

 

About Nathaniel Ru

 

 

Nathaniel Ru is a BS Finance graduate from the Georgetown University: McDonough School of Business where he graduated from in 2007. In the same year, he and two of his friends founded Sweetgreen, a fast casual and seasonal kitchen that focused on local sourcing and sustainability. It started in Georgetown and has grown to over 27 branches in the six states it operates in. In early 2015; the company had planned to spread out to the West coast area.

 

 

The company believes in providing food that fits in the customer’s budget, tastes, values, imagination and community. In 2010, Nathaniel and his two partners launched ‘Sweetlife’ which is the region’s biggest food and music festival. This event attracts over 20,000 attendees and has high profile and cutting edge artists as well as food trucks, top chefs, farmers and local purveyors. Sweetlife also embraces a good living, well being, health, sustainability and community.

 

 

 

$95 Million Business Built with Salads

Nathanial Ru, Nicolas Jammet, and Jonathan Newman, three Georgetown University graduates had an idea and built on it. They have created a business for healthy farm-to-table salads which they named Sweetgreens.

They obtained their startup funding from 40 of their friends and relatives to open their first location in Georgetown in 2007. At present, the chain boasts 31 stores nationwide and have plans to open nine more by the end of the year. Their parents are all entrepreneurs but they were not really interested in working in the everyday world in a 9-5 type job.

They wanted to build a business of their own in order to find better options for food in Georgetown that was sustainable. They realized that the salad options open to people were not that good nor were they healthy and didn’t really have any nutritional value. Once they had a workable plan everything just sort of fell into place for them. Nicholas Jammet, co-Chief Executive Officer, said that he still looked back at their original business plan, upon occasion for direction.

Sweetgreens doesn’t just sell lettuce leaves,actually, they are selling values that in business means doing everything right and sustainable. This is reflected in the food they serve, the way they treat their employees and customers and even the farms that they work with in order to serve the best.

The salad dressing is an essential component and combined with the salad it can make a meal. They are continually looking for new combinations for the dressings. In short, they are selling as vision and a brand. By everyone working together their company is on top of the game. They have a healthy, delicious and sustainable product that sells.

Nathanial Ru, a graduate of Georgetown University in Washington D.C., along with two friends were always looking for a healthy place to eat. So why not create one of their own. They had their eye on a 560 square foot space on M street that had been a tavern right in the middle of downtown. Six years later this became a reality in farm to table style eating.

Mr. Ru believes that to be successful you need to think about “why” before thinking about the what you are going to do and that you really need to challenge the norm. He approaches marketing with the idea that they want to be social, smart and local.