Whitney Wolfe Herd is getting a lot of recognition for all that she is done in the business world. She has created an app that is giving many people opportunities to find more business-oriented people that they can network with. It is also the app that is creating more opportunities for college-educated women to establish relationships with men that have the same education level.
When Whitney Wolfe Herd was working to create Tinder there may have never been any type of thought process as to whether the app would be geared to Target professional singles. It was just an app that was created for singles that wanted to meet other singles within their same geographic location.
For her second go-round with app development Whitney Wolfe Herd had a different perspective. She wanted to create an app by environment that was going to be much more intriguing for people that were looking for people with professional positions. It is not exclusive to college-educated men and women, but the audience for Bumble is typically much more mature than the audience for Tinder.
A lot of this has to go with the way that Bumble has been branded. It does not have the same audience that Whitney Wolfe Herd was connecting to during her college days because she is no longer in college. She did a lot of advertising for this Tinder app when she was younger. She is still under the age of 30, but now she has a different audience of women that have graduated from college. They have different goals and a variety of different needs. Some of them seem to make friends in different cities now that they are no longer bonded with college roommates and classmates. Others are seeking business partners now that they have put the books in classroom material aside and ventured into the workforce.
Some might say that Whitney Wolf Herd created a dating app that could also serve as a friendship and business networking app. It is a single application that ties up so many loose ends for the millennials that are multitasking with apps. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App