A while ago three graduates; Jonathan Neman, Nathaniel Ru and Nicolas Jammet sat wondering what to do next after they had graduated. Little did they know that some eight years later they would be the owners of one of the sexiest startups in America. The current healthy and hip farm-to-table salad chain dubbed Sweetgreen begun with just a shop back in 2007 in Georgetown. The startup got funding from 40 relatives and friends. At the moment the chain has grown to 31 shops countrywide and still targets to expand further to hit 40 by the time the year ends. The business has also successfully fulfilled three rounds of venture capital funding that has hit $95 million. Peter Elliot, Bloomberg’s reserve interviewed Jammet, a co-founder and co-CEO using video from the Sweetgreen office in Washington.
The narrative about how the company started is delicious as the three young men were looking for some better food off-campus when the idea hit them and they worked towards achieving it. The three are also the children of parent entrepreneurs and hence the issue of where they would work after campus did not appeal to them at all. All of them did not want to get employed and this desire to build their own business and offer better food options around Georgetown helped them succeed. Jimmet also attributed their success to their discipline and their employee structure which is almost paternal and hip. The company has also thrived due to their goal which is selling a bunch of values that are aimed at doing everything in the right way, a brand, lifestyle and a vision.
About Nathaniel Ru
Nathaniel Ru is a BS Finance graduate from the Georgetown University: McDonough School of Business where he graduated from in 2007. In the same year, he and two of his friends founded Sweetgreen, a fast casual and seasonal kitchen that focused on local sourcing and sustainability. It started in Georgetown and has grown to over 27 branches in the six states it operates in. In early 2015; the company had planned to spread out to the West coast area.
The company believes in providing food that fits in the customer’s budget, tastes, values, imagination and community. In 2010, Nathaniel and his two partners launched ‘Sweetlife’ which is the region’s biggest food and music festival. This event attracts over 20,000 attendees and has high profile and cutting edge artists as well as food trucks, top chefs, farmers and local purveyors. Sweetlife also embraces a good living, well being, health, sustainability and community.